The North Face On Sale

Lorna Berni is a Fashion Stylist who styles fashion and lifestyle shoots. Her work is inspiring and I love her quirky style!I have the chance to interview Lorna Berni.Following is the things she tells me.

I’m a typical multi-tasking individual – I am a wardrobe stylist for commercial and advertising photographers, I’m also a personal stylist and shopper for individual clients and I run my own retail website business selling luxury accessories from brands such as Gucci and Prada. I love what I do – and I particularly love adding my own personal touch to my styling work – my outfits are stylish yet individual – I don’t wish to create a look that will be seen on everyone else. There are enough fashion clones out there but its a fashionable individual that is a stylish one.

I got into styling naturally from having my own business and word of mouth. I pride myself on being punctual and polite! I have been very fortunate with the photographers and clients I have worked with.

I love strong clean lines and high end glamour. I’d like to say my work is polished with a quirky detail.

I can tell you what makes a bad stylist and that is someone who copies looks straight out of a shop window – thats not styling, thats advertising. There is no thought process to that, but its seen everywhere! There are fashion clones everywhere you look and it can be depressing that there’s a lack of stylish individuality.
Someone who can create style can be a good fashion stylist. It takes vision and understanding of the elements you are working with from fabrics, silhouettes, body shapes and current trends.