The North Face On Sale

Both are originally from Hong Kong, though grew up in America. They are currently students in finance and economics (important subjects if you’re a shopaholic), though one is based in New York (Barney’s Girl) and one in London (Harrod’s Girl). They started the blog back in 2004 because, in their own inimitably succinct words, they “wanted to have a place where trends and fashion from the runway and on celebrities can easily be understood and translated in down to earth, youthful street fashion”. This has developed into a series of posts debating the relative merits of various designers, shops and discounts in a sometimes charming, sometimes annoying way.

Their enthusiasm is contagious, even if many of the posts do rotate in a never-ending, dog-chasing-tail, “should I buy this; should I buy that” stream of consciousness. They also seem to know their market, which is late teen to early twenties, and which they identify through their endless quests for a bargain, passion for design and lack of snobbery about non-designer, more affordable brands such as Kookai. The blog is punctuated by a series of snazzy fashion shots (ooh, those Laboutins), and there are some great links to other fashion blogs and essential e-zines.

Watch out for the posts reflecting on Our Tough Financial times, which give a break from the runway chat and serve to remind us that these are frivolous fashionistas with brains